Bealls Inc. Reduces Fulfillment Costs by 17%, Boosts Store Efficiency with Manhattan Active® Omni

ATLANTA, – Manhattan Associates, Inc. (NASDAQ: MANH) announced today that Bealls Inc., a 110-year-old-family-owned retailer, has transformed its operations with its implementation of Manhattan Active® Omni, reducing split shipments by 17% and cutting fulfillment costs while achieving a 90% improvement in first-fill rates. The implementation, completed in collaboration with Columbus Consulting, modernized Bealls Inc’s. legacy systems over 650 stores across 22 states under the names bealls, Bealls Florida, and Home Centric, as well as eCommerce platforms bealls.com and BeallsFlorida.com, positioning the retailer for scalable growth and rising customer expectations.

Facing outdated, disconnected systems that hindered efficiency, Bealls Inc. sought a unified platform to streamline store fulfillment, enhance guest services, and reduce operational costs. By deploying Manhattan Active® Omni’s microservices-based architecture, the retailer integrated its order management, loyalty program, and fulfillment processes into a centralized system, enabling real-time visibility and agility.

“Within months, we’ve completely upgraded our systems, empowering the business and laying the foundation for further growth,” said Karen Beebe, chief technology officer at Bealls Inc. “Manhattan Active Omni has been a game-changer for Bealls Inc.”

The implementation was completed in two phases: bealls.com launched its new order management system, web platform, and new loyalty program in late 2023, followed by Bealls Florida’s modernized store fulfillment operations in May 2024. The new system enables employees to use handheld devices for picking orders, increasing speed while minimizing errors and reducing costs.

“We are thrilled Bealls Inc. selected Manhattan Associates to improve its business operations on its modernization journey,” said Stewart Gantt, executive vice president, Professional Services at Manhattan. “With a centralized platform, enhanced customer service and streamlined store fulfillment, they now have the foundation for sustained growth.”

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About Bealls, Inc.

Headquartered in Bradenton, Florida since 1915, Bealls Inc. is a privately held company that has been owned and operated by the founding family for 110 years. The company operates more than 650 retail stores in 22 states under the names bealls, Bealls Florida, and Home Centric, and online at bealls.com and beallsflorida.com. To learn more about Bealls Inc., please visit http://www.beallsinc.com.

About Columbus Consulting

Columbus Consulting delivers solutions that drive true value and have been transforming the retail and CPG industries for over two decades. We are a retail consulting company of industry experts. Our approach is simple: If you do it, we do it. We are more than consultants; we are experienced practitioners who sat in our clients’ seats. We understand the challenges, know what questions to ask, and deliver the right solutions.  Columbus offers a unique, consumer-centric approach with an end-to-end perspective that bridges functional & organization silos from strategy to execution. Our specialties include unified commerce; merchandising & category management; planning and inventory management; sourcing & supply chain; data and analytics; accounting; finance & operations; people and organization; and information technology. Let us know how we can help you. To learn more, visit columbusconsulting.com

About Manhattan Associates

Manhattan Associates is a global technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.

Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfillment center, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.com.