Decathlon Modernises Ecommerce Warehousing Capabilities in China with Manhattan SCALE™

Manhattan Associates (NASDAQ:MANH) today announced that Decathlon China has launched the Manhattan SCALE solution across three of its B2C ecommerce warehouses in mainland China. Manhattan SCALE has enabled Decathlon China to streamline its ecommerce order fulfilment capabilities, improve the efficiency of its supply chain and distribution networks and maintain a consistent and excellent shopping experience for its customers.

Decathlon has more than 1,600 retail stores worldwide and serves customers in more than 60 countries and regions. Since entering the Chinese market in 2003, it has opened stores in China’s top 100 cities and provides a high scale e-commerce business across the entire country.

With the recent boom in ecommerce, resulting directly from the coronavirus pandemic, Decathlon's physical stores experienced low footfall during the quarantine period, and online orders surged sharply. This presented a number of challenges, including ecommerce order fulfilment, inventory management and warehouse labour shortages.

Launched across Decathlon's three Chinese B2C ecommerce warehouses in just three months,

Manhattan SCALE provides a unified platform that is easy to implement, manage and upgrade.

Bruno Thellier, Decathlon transformation leader, commented: “the successful roll out of Manhattan SCALE provides Decathlon China with the latest technology for a seamless interconnection of our national e-commerce fulfilment platforms while at the same time allowing the teammates to be more efficient and effective. All of this contributes to putting Decathlon in the best place possible to deliver consistent and outstanding customer experiences, regardless of the channel a customer may be using.”

Chen Xuan, general manager of Manhattan Associates, China, added: “Manhattan Associates has been deeply rooted in the Chinese market for over 15 years and understands the individual requirements for each of our customers. We are proud to support Decathlon, a world-renowned retailer, to improve the efficiency of its warehouse operations, optimize its supply chain and meet the challenges of shifting consumer expectations.”