Natura Selects Manhattan Active® Warehouse and Transportation Management

ATLANTA – Manhattan Associates Inc. (NASDAQ: MANH) announced today that Natura, a LATAM leader in cosmetics and personal care known for its commitment to ethical sourcing and social responsibility, has selected both Manhattan Active^® Warehouse Management and Manhattan Active® Transportation Management to unify its supply chain operations and improve operational efficiency.

With a single, rapid implementation, Natura can accelerate its ability to optimise planning, execution, and real-time visibility across all supply chain flows. Through native integration between warehousing and transportation activities, the Manhattan Active platform optimises planning for storage, picking, shipping, and routing based on live data. Natura’s operations teams can proactively monitor and respond to disruptions or delays with a comprehensive view of inventory, orders, and shipments.

"By unifying transportation and warehouse management on a single platform, Natura’s supply chain can operate with greater precision, speed, and sustainability,” said Bob Howell, executive vice president, Manhattan. “Manhattan Active solutions dynamically adapt to evolving needs and deliver a future-proof platform that enhances productivity, lowers costs, and supports sustainable growth.”

The unified WMS and TMS platform will enable Natura to streamline operations by eliminating redundant processes, optimising inventory planning and forecasting and improving scalability. A centralised data hub reduces costs, enhances decision-making and helps ensure a seamless customer experience. Through tight synchronisation on the unified platform, Natura can minimise waste, reduces empty miles, and promote energy-efficient operations.

“At Natura, innovation and sustainability are at the core of everything we do,” said Eduardo Sá, Supply Chain Executive Director, Natura. “Partnering with Manhattan allows us to modernise our supply chain operations, supporting our mission to promote real positive economic, social, and environmental impact.”

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About Natura

Natura is a globally recognised cosmetics and personal care company known for its commitment to sustainability, ethical sourcing, and innovation. Founded in 1969 in São Paulo, Brazil, Natura offers a wide range of skincare, makeup, haircare, and fragrance products. The company is renowned for its use of natural ingredients sourced responsibly from Brazil’s rich biodiversity, and for fostering partnerships with local communities. As a Certified B Corporation, Natura upholds high standards of social and environmental performance, transparency, and accountability. With a mission to create positive social impact and a vision rooted in well-being, Natura continues to champion sustainability, diversity, and environmental conservation, inspiring customers and partners worldwide. 

About Manhattan Associates

Manhattan Associates is a global technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.

Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfillment center, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.com.