Bealls, Inc. Reduces Fulfilment Costs with Manhattan Active® Omni
Headquartered in Bradenton, Fla., Bealls, Inc. operates under the names bealls, Bealls Florida, and Home Centric. The 110-year-old retailer’s longevity is based on the motto “outfitting families for less.” Its stores offer a vast selection of the latest brands, styles, and fashions at exceptional value. Known for fun and engaging shopping experiences, the guest-centric company has a robust customer loyalty program.
Now 650 locations strong, this growing retailer initiated an enterprise-wide systems modernisation project. The brand looked to upgrade and update its order management systems as part of this initiative and brought together the industry’s top solution with respected experts from Manhattan Associates and Columbus Consulting.
The Challenge
Bealls, Inc. had long relied on disparate legacy systems that restricted flexibility and innovation. With growing guest expectations and operational complexity, the retailer needed a unified platform to integrate ecommerce, store operations, and guest services. The goal: ensuring it had the best-in-the-business tools so Bealls, Inc. can sustainably scale its business, empower its business teams and achieve centralised visibility and agility while enabling modernised fulfilment processes.
Solutions Implemented
Bealls, Inc. selected Manhattan’s Order Management and Store Fulfillment solutions to modernise its online and in-store shopping experiences. Built on a microservices, API-first, and headless architecture, Manhattan Active Omni offered the scalability required and the flexibility to integrate seamlessly with existing and future technologies.
The Results
Decreased Fulfilment Costs
Bealls, Inc.’s implementation of Manhattan Active Omni has reduced fulfilment costs in a few ways.
- Improved Store Fulfilment First-Fill Rate: With the previous solution, if the first store was not able to fill an order, it would bounce around from store to store— resulting in a longer wait time for guests and wasted time for associates. With Manhattan Active Omni, Bealls, Inc. has seen an almost 90% improvement in its first-fill numbers.
- Split Shipment Reduction: Bealls, Inc. has been able to reduce the number of shipments per order by 17%, saving the company tens of thousands of dollars.
Streamlined Store Fulfilment
Bealls, Inc. currently fulfils half of its online orders from its stores. The new system enhanced efficiency by enabling employees to use handheld devices for picking and packing orders. This approach replaced outdated manual processes, reducing errors and improving productivity.
Guest Services Teams
Before Manhattan Active Omni, Bealls, Inc. guest services agents used disconnected systems to manage inquiries. With a single, centralised platform, agents can now access real-time customer and order data, enabling faster and more effective resolutions.
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