CalArk Puts the Brakes on Competitive and Economic Pressures with Manhattan Carrier
Family-owned CalArk International, a mid-sized for-hire truckload carrier based in Little Rock, Arkansas, has enjoyed growth and success for more than 30 years. Yet when the economy slowed down, the company needed to sharpen its operations to retain market share, maximize driver utilization and maintain profitability, all with a decreased fleet.
CHALLENGE
During the recession, larger trucking companies became serious competitors to middle market leaders, such as CalArk, vying for any and all for-hire carrier business.
SOLUTION
To meet these competitive challenges, CalArk opted to upgrade Manhattan Carrier and take advantage of new features and functionality.
RESULTS
CalArk leveraged Manhattan Carrier to successfully maintain its pre-recession market share with 25% fewer trucks. The company has also avoided increasing its 6% empty mile ratio while running a leaner operation.