Gold City Strides Ahead with Manhattan Associates Omnichannel
A pioneer in Thailand’s footwear industry since 1950, Cold City Footwear’s manufacturing expertise and specialization in production processes such as vulcanisation and cold-cementing have enabled it to enjoy continued success over the years.
Today, Gold City’s 2000+ employees produce high quality, comfortable, durable, value-for-money footwear products that cater to different segments of the market. Its vision is to become the number one footwear company in Thailand and across the ASEAN region, maximizing satisfaction for consumers and retail partners alike.
The Challenge
Following a sustained period of growth and to meet the expected future demand for its products and services across new markets and channels, Gold City decided to transform its order fulfillment approach to provide a foundation for its future omnichannel ambitions.
To achieve their goals, Gold City decided to invest in a proven Warehouse Management System (WMS) that would
- Integrate seamlessly with an existing ERP system
- Allow for easy scalability for additional warehouses and services in new geographical markets
- Deliver on supply chain goals and commitment to customers
- Manage current requirements for wave and batch picking for store orders
- Integrate with voice technology
- Process single picking or online orders
Solution Implemented
Manhattan SCALE was selected for its ability to meet Gold City’s need for a proven and flexible supply chain management solution that would allow it to handle its high growth, customer centric retail operation. Gold City’s operational teams found the system straightforward to use and within just a few weeks of the completion of on-site support and training provided by Manhattan and Logiciel, the Gold City team were running independently with the system and able to process orders in record time.
Manhattan SCALE™
Harness the power of a dynamic warehouse management system (WMS)—on-premises or in a cloud environment—made to save you time and money by providing the ideal blend of usability, capabilities, and functionality.
Manhattan SCALEThe Results
The Manhattan SCALE solution has delivered the following business benefits for Gold City:
- Provided optimized fulfillment capability for transition to omnichannel business model
- Delivered a greater level of flexibility in how customer orders are fulfilled
- Increased inventory accuracy
- Optimized warehouse layout for faster fulfillment and lower overhead cost
- Analyzed all aspects of order fulfillment to ensure quicker order processing and improved service levels
- Improvements in forecasted labour needs, reducing overtime hours
- Greater staff productivity and efficiency across all warehouse operations
Want to Learn More?
Gold City Footwear sets sights on becoming number one footwear brand across the ASEAN region with Manhattan SCALE solution.