Cabela’s Outfits The Outdoor Lifestyle With Multi-Channel Supply Chain Solutions

Cabela’s is the largest direct marketer in the U.S. and a leading retailer of hunting, fishing, camping and related outdoor merchandise. Its retail division has 20 destination stores, which draw more than 40 million visitors each year. Cabela’s three distribution centers (DCs) provide over 2 million square feet and house 300,000 SKUs from 5,000+ vendors.

The Challenge

The company's successful catalogs, combined with its thriving online business and recent expansion into a network of retail stores have resulted in a complex supply chain. After opening its retail doors, Cabela’s supply chain became more complex and more manually intensive. Combined with an exponential rise in data volume, the company faced an urgent need to support its multi-channel business.

Operations

Headquarters: Sidney, Nebraska

Distribution Centers: 3

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Solutions Implemented

Cabela’s selected Manhattan solutions to integrate business processes and to centralize common functions while meeting demands of each channel. Centralizing common functions while honoring channel diversity enables Cabela’s to leverage its DCs strategically and meet customer expectations. Warehouse Management tackles one of Cabela’s key challenges: managing retail restock and directing fulfillment out of the same DC.

Warehouse Management

Control demand, supply, labor, and automation across your entire network with Manhattan Active® Warehouse Management. The leading cloud-native, evergreen, and extensible WMS in the industry.

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Replenishment

Achieve the perfect balance of inventory, sales, and service levels with Manhattan Replenishment’s in-depth automated solution capabilities and powerful optimization engines.

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The Results

Increased operational efficiency, cost savings and greatly enhanced customer service capability. Warehouse Management was implemented in three DCs, two return centers and 20 stores, and enables Cabela’s to efficiently manage multiple waving, inventory integration with other systems through Primary Inventory Transactions (PIX), cartonization, rate shopping and cross-docking.

The Replenishment implementation was initially focused on the DC-to-store channel and was then integrated into the catalog and Internet channels by streamlining vendor-to-DC and vendor-to-store processes. Replenishment calculates due orders daily in response to actual sales and inventory changes. Each SKU is forecast weekly for a rolling 52 weeks, while order projections are provided to DCs and vendors.

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Learn how Cabela's used Manhattan's solutions to aid multi-channel expansion.

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