Cabela’s Outfits The Outdoor Lifestyle With Multi-Channel Supply Chain Solutions
Cabela's is the largest direct marketer in the U.S. and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise. The company's successful catalogs, combined with its thriving online business and recent expansion into a network of retail stores have resulted in a complex supply chain.
CHALLENGE
After opening its retail doors, Cabela’s supply chain became more complex and more manually intensive.
SOLUTION
Cabela’s selected Manhattan solutions to integrate business processes and to centralize common functions while meeting demands of each channel.
RESULTS
Increased operational efficiency, cost savings and greatly enhanced customer service capability.