Rapid Launch Of Ship From Store Fuels PVH's Ecommerce Boom
The Challenge
PVH temporarily closed its physical stores in response to the COVID-19 pandemic. Left with locations stocked with merchandise and a sudden increase in online shoppers, the company needed to address the growth in digital orders and scale their fulfillment capabilities.
Operations
PVH North America Stores – all brands
Manhattan Solutions
Manhattan Distributed Order Management
Solution Implemented
PVH pivoted quickly to configure business rules in Manhattan Distributed Order Management that exposed store inventory to online consumers and route orders to the optimal location for fulfillment.
Order Management
Unlock unprecedented precision, inventory visibility, and promising with Manhattan Active® Order Management’s cloud-native architecture built to maximize profits.
Learn MoreProgress & Result
With stores closed and social distancing guidelines in place, PVH quickly rerouted its fulfillment processes to meet the exponential increase in ecommerce demand, leveraging stores in addition to the DCs for fulfillment. Ship-from-store has become part of PVH’s long-term strategy.
Read the Case Study
PVH pivoted quickly to configure business rules in Manhattan Distributed Order Management to provide online consumers with access to more inventory and fulfillment options.